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Visit Florida's "Winter Migration"

By

The Colony
Friday, Apr. 11, 2014

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Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter.  This is  second of three campaign videos within this integrated campaign.

Other Campaign videos and publicity release:

"The Warmer Side of Winter"
https://www.shootonline.com/spw-video/visit-floridas-warmer-side-winter

"Beauty"
https://www.shootonline.com/spw-video/visit-floridas-flock-florida-beauty

Campaign Publicity Release:
https://www.shootonline.com/node/55590

Credits

Client: Visit Florida  

Agency: SapientNitro, Miami
Executive Creative Director: Robert Kleman   Executive Creative Director: Matthew Atkatz   Creative Director: Jordan Lipton   Creative Director: Jason Levine   Art director: Mark Toler   Art director: Danielle Fay   Copywriter: Brian Jones   Agency Producer: Monica Alameda

Production company: The Colony   
Director: David Gaddie   Director of Photography: Massimo Hanzonet   Executive Producer: Angela Bowen   Line Producer: John McWhirter   Editor: Damien Massingham   

VFX: Afterparty   VFX Lead: Nick Crist   Colorist: Jordan Lister  

Music: Nylon Studios   

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