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Visit Florida's "The Warmer Side of Winter"

By

The Colony
Friday, Apr. 11, 2014

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One of threee campaign videos that are part of an integrated campaign from SapientNitro for Visit Florida. The spot shows tourists literally flying to the Florida sunshine from a northeastern winter in a comic twist on the words "Flock to Florida". A substantial part of the integrated campaign is a series of taxi toppers featuring life-sized mannequins taking flight for the south with the slogan "Fly South This Winter - VisitFlorida.com"

Other Campaign  and publicity release videos:

"Winter Migration"
https://www.shootonline.com/spw-video/visit-floridas-winter-migration

"Beauty"
https://www.shootonline.com/spw-video/visit-floridas-flock-florida-beauty

Campaign Publicity Release:
https://www.shootonline.com/node/55590

SPW Credits

Client: Visit Florida  

Agency: SapientNitro, Miami 
Executive Creative Director: Robert Kleman   Executive Creative Director: Matthew Atkatz   Creative Director: Jordan Lipton   Creative Director: Jason Levine   Art director: Mark Toler   Art director: Danielle Fay   Copywriter: Brian Jones   Agency Producer: Monica Alameda

Production companyThe Colony   
Director: David Gaddie   Director of Photography: Massimo Hanzonet   Executive Producer: Angela Bowen   Line Producer: John McWhirter   Editor: Damien Massingham   

VFX: Afterparty   VFX Lead: Nick Crist   Colorist: Jordan Lister  

Music: Nylon Studios 

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560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/55589/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://shootonline.com/embed/55589/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://shootonline.com/embed/55589/853x510" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://shootonline.com/embed/55589/1280x750" frameborder="0" allowfullscreen></iframe>
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