Visit Florida's "The Warmer Side of Winter"
One of threee campaign videos that are part of an integrated campaign from SapientNitro for Visit Florida. The spot shows tourists literally flying to the Florida sunshine from a northeastern winter in a comic twist on the words "Flock to Florida". A substantial part of the integrated campaign is a series of taxi toppers featuring life-sized mannequins taking flight for the south with the slogan "Fly South This Winter - VisitFlorida.com"
Other Campaign and publicity release videos:
Campaign Publicity Release:
Client: Visit Florida
Agency: SapientNitro, Miami
Executive Creative Director: Robert Kleman Executive Creative Director: Matthew Atkatz Creative Director: Jordan Lipton Creative Director: Jason Levine Art director: Mark Toler Art director: Danielle Fay Copywriter: Brian Jones Agency Producer: Monica Alameda
Production company: The Colony
Director: David Gaddie Director of Photography: Massimo Hanzonet Executive Producer: Angela Bowen Line Producer: John McWhirter Editor: Damien Massingham
VFX: Afterparty VFX Lead: Nick Crist Colorist: Jordan Lister
Music: Nylon Studios