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Visit Florida's "The Warmer Side of Winter"


The Colony
Friday, Apr. 11, 2014


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One of threee campaign videos that are part of an integrated campaign from SapientNitro for Visit Florida. The spot shows tourists literally flying to the Florida sunshine from a northeastern winter in a comic twist on the words "Flock to Florida". A substantial part of the integrated campaign is a series of taxi toppers featuring life-sized mannequins taking flight for the south with the slogan "Fly South This Winter -"

Other Campaign  and publicity release videos:

"Winter Migration"


Campaign Publicity Release:

SPW Credits

Client: Visit Florida  

Agency: SapientNitro, Miami 
Executive Creative Director: Robert Kleman   Executive Creative Director: Matthew Atkatz   Creative Director: Jordan Lipton   Creative Director: Jason Levine   Art director: Mark Toler   Art director: Danielle Fay   Copywriter: Brian Jones   Agency Producer: Monica Alameda

Production companyThe Colony   
Director: David Gaddie   Director of Photography: Massimo Hanzonet   Executive Producer: Angela Bowen   Line Producer: John McWhirter   Editor: Damien Massingham   

VFX: Afterparty   VFX Lead: Nick Crist   Colorist: Jordan Lister  

Music: Nylon Studios 



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