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Visit Florida's "Flock to Florida: Beauty"

By

The Colony
Friday, Apr. 11, 2014

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Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. The third in a series of videos created for the integrated "Flock to Florida" campaign from SapientNitro. 

Other Campaign videos:

"The Warmer Side of Winter"
https://www.shootonline.com/spw-video/visit-floridas-warmer-side-winter

"Winter Migration"
https://www.shootonline.com/spw-video/visit-floridas-winter-migration
 

Credits

Client: Visit Florida  

Agency: SapientNitro, Miami 
Executive Creative Director: Rob Kleman   Executive Creative Director: Matt Atkatz   Creative Director: Jordan Lipton   Creative Director: Jason Levine   Art director: Mark Toler   Art director: Danielle Fay   Copywriter: Brian Jones   Copywriter: Candice Swanson   Agency Producer: Monica Alameda

Production companyThe Colony   
Director: David Gaddie   Director of Photography: Massimo Hanzonet   Executive Producer: Angela Bowen   Line Producer: John McWhirter   Editor: Damien Massingham   

VFX: Afterparty   VFX Lead: Nick Crist   Colorist: Jordan Lister  

Music: Nylon Studios 

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