The Shipyard, one of the nation’s fastest growing agencies in 2023 (Adweek), has launched its latest high impact campaign for Visit California. Called “Let's Play,” the campaign is anchored by a joyful spot that highlights California’s adventurous spirit and underscores the iconic state’s status as the ultimate playground.
Credits
Visit California
President & Chief Executive Officer – Caroline Beteta
VP of Marketing – Lynn Carpenter Schumann
AVP of Brand Advertising – Erika DiProfio
Brand Advertising Manager – Ashley Abney
Agency
Agency – The Shipyard
Chief Creative Officer – David Sonderman
Executive Creative Director – Kerry Krasts
Creative Director – John Risser
Executive Producer – Liz Ross
Assistant Producer – Brit Bartle
ACD Art Director – Kevin Lukens
Sr Copywriter – Melissa Thomas
Account
EVP/Group Account Director – Tammy Haughey
Account Director – Rachel Smutney
Account Supervisor – Michelle McIntosh
Strategy
Planning Director – Cori Boone
Production
Production Company – Caviar
Director – Zach Math
Production Company Producer – Michele Abbott
Production Design – Jason Kisvarday
Photography – Embry Rucker
Editing/Post Production/Special Effects
Editorial Company – Union
Editorial Company producer – Joe Ross
Editor – Jono Griffith
Music Director – Jim Webber
Music Producer – Christy Van House
Post Production Company – Parliament
Post Production Company producer – Will Jellicorse
Audio – Milos Zivkovik
CG - Phillip Ineno
ScreenWork Categories:Commercial
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