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Verizon's "Potential of Us"


Monday, Feb. 24, 2014


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Verizon's "Potential of Us" social media campaign challenges communities to reach their full potential, with the help of Verizon products and services. Ruben Latre of Hostage Films was tapped to direct and photograph the commercial and print assets for the campaign, which features Keke Palmer and Morris Chestnut engaging communities with challenges that connect people and inspire change. In addition to appearing in the campaign, Keke Palmer will be included in live events bringing technology to communities.


Client: Verizon

Agency: Commonground
Danielle Robinson, Sr. Director, Brand Engagement & Integration
Lisa Vominh, Digital Account Director
Brandon Owens, Account Supervisor
Mike Williams, VP Creative Director
China McGee, Sr. Copywriter
Greg Rogers, ACD/Art Director
Dale Bramwell, Sr. Director of Production
Arlene Fernandez, Sr. Producer

Production Company: Hostage Films
Ruben Latre, Director
Steve McGehee, DP
John Gomez, Line Producer
Melissa Beth, Executive Producer

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