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Velocity's "Dream Car Week" Promo

By

Kristien Brada-...
Thursday, Jul. 30, 2015

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To help promote Velocity's annual Dream Car Week, 2C Creative was asked to bring a summer sensibility, speed and sex appeal in elevating a clip-based promo, and then follow it through to the main event with a graphic toolkit that could be used for the auction’s live packages featuring network personality Chris Jacobs. This work involved a narrative focusing on the fine details, with macro, sexy shots, shiny chrome and every detail that makes these cars rise above the standard machine and be considered “dream cars,” as well as specialized 3D modeling and animation that really brought it all together with a sleek, sexy energy.

In the end, 2C delivered an extensive package that included a launch/continuity promo, Dream Car Week title treatment, graphic night open, custom show title card bump ins & outs, IPM, on-air bug, animated network logo, transitions, lower 3rd and sponsor backgrounds.

Credits

Velocity

Patricia Tong – Creative Director
Darci Dunnagan – Marketing Production Manager

2C

Chris Sloan – Chief Creative Officer
Ben Frank – Writer/Producer
Luis Martinez – Design Director
Dmitri Zavyazkin – 3D Artist, Compositor 
Andy Fernandez – Designer, 3D Artist, Compositor
Bob Cobb – Animator

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