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VCF's "Jonathan"

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Artisans PR
Monday, Mar. 17, 2014

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Living rooms, dining rooms, bedrooms and dens fill themselves with beautiful, stylish furniture as the camera travels by them in a new campaign directed by STORY’s David Orr for VCF and SBC Advertising. The three spots make ingenious use of motion control/stop motion as empty rooms become populated with sofas, beds, tables, dressers and other handsome accoutrements as happy couples look on. VCF president Jonathan Schottenstein and other staff point out that the store provides both beauty and value. “Style doesn’t have to cost a bazillion dollars,” Schottenstein says. 

SPW Credits

Client: VCF

Agency: SBC Advertising, Columbus, Ohio. Neil Widerschein, chief creative officer; Leon Yourkiewicz, associate creative director; Jessica Rowland, account executive; Scott Mylin, vice president/executive creative director.

Production: STORY. David Orr, director; Mark Androw and Cliff Grant, executive producers; Marsie Wallach, line producer; Mary Langenfeld, production supervisor; Andrew Turman, director of photography.

Editorial: Optimus.

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