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Valley Toyota Dealers' "Wolf"

By

hesh@ragingarti...
Monday, Mar. 9, 2015

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In “Wolf,” one of eight new Valley Toyota Dealers spots rolling out this year, Pat Finn follows up his Camry purchase with a new pet for the family: a wolf.

“Of course, we used a real wolf,” Brady affirmed. “I grew up in the wild, so casting was easy.” The wolf was real, but in truth Brady gave props to Mark Shockley and the team of GreenScreen Animals. GSA specializes in licensing stock footage of animals recorded on green screen. The animals are shot under the supervision of American Humane and later licensed for use in Film, Television and the Web. This insures actor safety, while helping production stay on schedule and within budget. 

“GreenScreen Animals worked to make the wolf look so organic. We shot and composited a test beforehand, so the creatives and I knew what we were getting. When you shoot 8 spots, the last thing you need is a woodland carnivore on set. The actors were most appreciative," Brady said.

SPW Credits

Client: Valley Toyota Dealers
Spot Title: “Wolf”
First Airdate: Winter 2015

Production Company: Superlounge / LA
Director: Jordan Brady
Executive Producer: Dave Farrell
Producer: Joel Todaro

Editorial Company: Optimus / Santa Monica
Editor: Gordon Carey
Editorial EP/MD: Therese Hunsberger

Sound Design: audioEngine
Sound Engineer: Bob Giammarco

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