University Of Colorado's Health Initiative ‘Brussels + Muscles’
ByRight Word Media
How do you get kids to be healthier? That was the challenge facing agency Karsh Hagan, Denver, CO, when they came to design/animation studio leftchannel for help developing a series of online spots supporting Brussels + Muscles, a new Colorado Health wellness initiative that engages kids and parents by encouraging less screen time and more sunshine.
Leftchannel responded by bringing artist Shaw Nielsen’s illustrated series of whimsical, slightly surreal, yet thoroughly engaging characters to 2D animated life -- characters that communicated the campaign’s message in a fun and entertaining way.
Client: University of Colorado
Project: “Welcome,” “Heroes” (both :30s)
Agency: Karsh Hagan, Denver, CO
Illustration: Shaw Nielsen, Denver, CO
Animation: leftchannel, Columbus, OH
Creative Director: Alberto Scirocco