Wednesday, November 22, 2017
You are here:

University Of Colorado's Health Initiative ‘Brussels + Muscles’

By

Right Word Media
Wednesday, Jun. 17, 2015

1491 views

Log in or register now!

How do you get kids to be healthier? That was the challenge facing agency Karsh Hagan, Denver, CO, when they came to design/animation studio leftchannel for help developing a series of online spots supporting Brussels + Muscles, a new Colorado Health wellness initiative that engages kids and parents by encouraging less screen time and more sunshine.

Leftchannel responded by bringing artist Shaw Nielsen’s illustrated series of whimsical, slightly surreal, yet thoroughly engaging characters to 2D animated life -- characters that communicated the campaign’s message in a fun and entertaining way.

Credits

Client: University of Colorado
Project: “Welcome,” “Heroes” (both :30s)

Agency: Karsh Hagan, Denver, CO
Illustration: Shaw Nielsen, Denver, CO

Animation: leftchannel, Columbus, OH
Creative Director: Alberto Scirocco

 

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Nov. 22, 2017

The chairman of the Federal Communications Commission set out Tuesday to...

Tuesday, Nov. 21, 2017

As Thanksgiving approaches, NBC can be thankful for another weekly ratings...

Tuesday, Nov. 21, 2017

In the longest and most emotional close-up in "Call Me by Your Name,"...

Tuesday, Nov. 21, 2017

Just days before Pixar's "Coco" is set to hit theaters, Pixar co-founder...

Tuesday, Nov. 21, 2017

The nominations for the 2018 Film Independent Spirit Awards were unveiled...

Tuesday, Nov. 21, 2017

A couple of two-time Camp Kuleshov “Lev” winners have welcomed a newcomer...

Recent SPW Releases

Tuesday, Nov. 21, 2017

Radiant Images, an award-winning solution provider in immersive technology...

Tuesday, Nov. 21, 2017

Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey’s...

Tuesday, Nov. 21, 2017

This morning, Film Independent announced the nominations for the 2018 Film...

Monday, Nov. 20, 2017

The Editors & Publishers of SHOOT Magazine and SHOOTonline.com , the...

Monday, Nov. 20, 2017

LA-based production company Superlounge will send its fifth Diversity...

Top