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Universal Studios Resorts' "Arrival"

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Artisans PR
Monday, Oct. 20, 2014

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Travelers now have one more reason to dread airports: zombies. In a new spot directed by A Common Thread’s Clay Staub for Universal Studios’ Hollywood and Universal Orlando resorts, characters from AMC’s The Walking Dead terrorize people in a busy airport terminal. Conceived by Los Angeles agency David&Goliath, the ad promotes the theme park’s annual Halloween Horror Nights event, which this year features zombies inspired by the hit AMC series.

SPW Credits

CLIENT: Universal Studios Hollywood and Universal Orlando Resorts

TITLE:  Arrival

AGENCY: David&Goliath, Los Angeles.
David Angelo, chairman/chief creative officer; Ben Purcell and Steve Yee, group creative directors; Chris Juhas, copywriter; Benjamin Tolbert, art director; Carol Lombard, director of broadcast production ; Carrie Lighthall, senior broadcast producer; Camara Price, associate business affairs manager Brian Dunbar, managing partner/client services; Jamie Simms, account services; Kelly Yaussi, assistant account director.

PRODUCTION: A Common Thread, Los Angeles.
Clay Staub, director; J.P. McMahon and Tristan Drew, executive producers; Eduardo Martinez Solares, director of photography; Leonardo Veras, producer.

VFX/Make-u: KNB EFX Group.

Edit: Spinach Editorial.
Adam Bright, managing director/editor; Jonathan Carpio, production coordinator. 

 

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