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Universal Studios' "Fast and Furious Supercharged"

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Artisans PR
Thursday, Apr. 16, 2015

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A Common Thread director Clay Staub turns a couple of amusement park visitors into Vin Diesel’s co-stars in a new spot introducing Universal Studios Hollywood’s new Fast and Furious Supercharged ride.

Conceived by David&Goliath, Supercharged is a clever mash-up of scenes from the Fast and Furious films and simulated ride footage. The result makes it appear as though a pair of park patrons are riding along as Vin Diesel, Michelle Rodriguez, Dwayne Johnson and other stars of the films square off in a street race. Engines roar, cars spin out, fire balls explode as the two park patrons hold on for dear life—loving every minute.

SPW Credits
CLIENT:  Universal Studios Hollywood 
TITLE:  Supercharged
AGENCY: David&Goliath, Los Angeles. 
PRODUCTION: A Common Thread, Los Angeles. Clay Staub, director; J.P. McMahon and Tristan Drew, executive producers
EDIT: Spinach Editorial. Adam Bright, managing director/editor; Jonathan Carpio, production coordinator
VFX/POST: MPC, Los Angeles. Karen Anderson, executive producer; Paul O’Shea, creative director; Mike Wynd, VFX supervisor; Benoit Mannequin, project supervisor; Mark Gethin, colorist
AUDIO: Margarita Mix, Santa Monica. Michelle Millard, producer; Nathan Dubin, engineer.
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