Black Spot and Universal Kids designed a dazzling world complete with a blue crystal forest, custom-designed costumes, atmospheric lighting, Ruth B.’s upbeat track “Young,” and adorable, energetic kids. The focus was on every detail – from casting and set design to art direction and lighting – to create this stunning footage.
SPW Credits
Universal Kids
Jim Fitzgerald, Vice President, Creative and Director for the shoot
Luciano Tapia, Creative Director
Debra Mower, Senior Director of Production
Oren Popovsky, Senior Executive Producer
Ryan McLaughlin, Post Producer
Black Spot
John Laskas, Partner, Creative
Carla Sacks, Executive Producer
Erin Gillette, Line Producer
Alex Pacion, Art Director
Matt Santos, Director of Photography
Ben Whitten, Senior Editor
Nick Vranzian, Senior Designer
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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