Friday, December 14, 2018
You are here:

Under Armour's "UA Makes You Better"

By

pd@niceshoes.com

2704 views

Log in or register now!

Nice Shoes colorist Lenny Mastrandrea is no stranger to Under Armour, having graded classic spots such as Protect This House, Athlete’s Run, The Charge, Prepare, Cam’s Night Out and Sweat Every Day for the athletic apparel brand. He was excited to collaborate once again on UA Makes You Better, featuring the latest Coldgear apparel utilized by Olympic athletes on ski slopes, ice rinks, and luge tracks.

As a colorist, Mastrandrea has always appreciated the challenges brought by Under Armour, and their creative director Brian Boring.  “Its always exciting to work with this brand. They bring epic footage and create exciting content. Brian gives me a lot of creative freedom to express color as an art through these commercials. They appreciate how color can have a huge impact on the mood and feel of a commercial, and ultimately in the success of a brand.”
 

Credits

Client: Under Armour
Spot Title: UA Makes You Better
SVP Creative: Steve Battista
Creative Director: Brian Boring
Producer: Trang Dam

Production Company: Brain Farm
Director: Chris Patterson
Producer: Chris Raser

Production Company: Michael Clarke Visuals
Director: Michael Clarke

Editor: Justin Beckenheimer
Music: Hudson Mohawke
Sound Design/Engineer: Brett Belcastro
Voice Over: Kevin Plank

Post/Effects: Nice Shoes
Producer: Melissa Dupre
Colorist: Lenny Mastrandrea
Flame Artists: Rich Schreck, Kevan Lee

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 14, 2018

Deutsch has elevated Brett Craig to partner, chief creative officer of its...

Friday, Dec. 14, 2018

Park Pictures director Jake Schreier enters a freeing watery world in...

Friday, Dec. 14, 2018

Looking back on the language of 2018 provides cause for pause. Dictionary...

Friday, Dec. 14, 2018

With 2018 about to fully enter the proverbial rearview mirror, it’s time...

Friday, Dec. 14, 2018

Numodo , a six-year-old creative representation firm led by production and...

Friday, Dec. 14, 2018

Azher Ahmed and Valerie Bengoa have been promoted to leadership roles for...

Recent SPW Releases

Friday, Dec. 14, 2018

Otherworldly longing permeates the new video “Ghost” directed by Lucky 21'...

Thursday, Dec. 13, 2018

A gender-balanced group of top creative leaders have been named to serve...

Wednesday, Dec. 12, 2018

In Walt Disney Pictures’ latest holiday blockbuster, The Nutcracker and...

Wednesday, Dec. 12, 2018

Telestream, a leading provider of workflow automation, processing and...

Wednesday, Dec. 12, 2018

Producers Tim Headington and Theresa Steele Page have teamed up to open...

Wednesday, Dec. 12, 2018

As the creative services industry changes, so too are the companies...

MySHOOT Profiles

John Komnenich
Director, Editor

Cinematographer, Visual Effects and Animation

Director, Producer
docter twins
Director

Director

MySHOOT Company Profiles

Top