Wednesday, December 13, 2017
You are here:

UGG's "Passing Out Presents"

By

HYPE
Wednesday, Dec. 10, 2014

1238 views

Log in or register now!

A dazzling chorus line and holiday cheer shine in a dynamic, two-spot campaign for UGG created by Timber for renowned advertising agency M&C SAATCHI LA. Classic boots are the new soft shoe in this festive dance-driven spectacular. Working closely with the agency creative team, Timber artfully designed and directed the holiday campaign with the visual flair of synchronized dancers against a sparkling winter white environment. Timber began the process with traditional pencil boards to develop the foundation for the campaign’s bombastic, kinetic action. The drawn movements were translated into the vocabulary of dance by choreographer Becca Sweitzer, who was integral in casting the spots’ performers. To create the illusion of an expansive chorus line of dancers, Timber used long lensing and sweeping camera movement to selectively frame the action and provide further dynamics to each dance-driven story.
 

Credits

Agency M&C SAATCHI LA
ECD was James Bray
Creative Director: Ron Tapia
Copywriter: Emily Ozan
Art Director: Melissa Riggs
Producer: Jennifer Weinberg
Account Director: Rebecca Weaving

Production Co: Timber
Creative Directors: Kevin Lau & Jonah Hall
Executive Producer: Chris Webb
Head of Production: Michael Theurer
Editor: Harvey White
Lead Flame: Chris DeCristo
Lead Compositor: Nicholas Hiegel
Compositors: Julie Jang, Daniel Raschko, Brian Begun, Krystal Chinn, Eric Almeras, Josh Bolin
CG Animator: Eric Pender

Choreographer: Becca Sweitzer
 

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Wednesday, Dec. 13, 2017

Matt who? NBC’s “Today” show was the most-watched morning program for the...

Tuesday, Dec. 12, 2017

The Cannes Lions International Festival of Creativity has announced that...

Tuesday, Dec. 12, 2017

Accomplished director Michael Apted, past president of the Directors Guild...

Tuesday, Dec. 12, 2017

A welcome disturbance in the Force, Rian Johnson's "The Last Jedi" is, by...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller Get Out captured the most wins from the...

Recent SPW Releases

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...

Tuesday, Dec. 12, 2017

Over the course of 235 episodes, Jordan Brady’s RESPECT THE PROCESS has...

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Monday, Dec. 11, 2017

For the fourth consecutive year, WCPMedia Services acted as official...

Monday, Dec. 11, 2017

ominations for the 75th annual Golden Globe Awards were announced this...

Top