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TWC's "Frozen"


Press Kitchen
Monday, Sep. 8, 2014


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Santa Monica/Dallas-based Sugar Film Production director Chris Smith empowers couched fantasy football enthusiasts across the nation with expert aid via former NFL coach Bill Cowher and NY Giants Wide Receiver Victor Cruz in the new :60 “Frozen” for Time Warner Cable, out of PureGrowth, New York. The spot features Cowher and Cruz casually crashing a typical fall NFL afternoon with a disgruntled fan who is unable to access his fantasy team due to a sluggish Internet connection.

SPW Credits

Titles: “Frozen” :30/:60; “Giant Screen” :15/:30

Client: Time Warner Cable    Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
Senior Vice President Brand Strategy & MarComm: Joan Titens; Group Vice President, Advertising: David Gray; VP Partnership Marketing: Kristin Malaspina; Sr. Director, Advertising: Jeremy Asselin; Director, Advertising: Josh Lite; Sr. Manager, Advertising: Adrian Bacolo

Agency: PureGrowth, New York
CEO/Creative Director: Chris Clarke; President: Dani Simpson; Executive Producer: Candice Vernon; Account Manager: Peta Arthurson; Art Director: Matt Fetter

Production Company: Sugar Film Production
Director: Chris Smith; Executive Producer: Tony Miglini; Line Producer: Michelle Isbell

Editorial: Eye Candy Edit, New York
Editor: Cindy Nielson; Editor: Ali Mao; Editorial Producer: Anne Vega

Color Grading: MPC
Post Executive Producer: Adina Birnbaum

VFX/Finishing: Suspect, New York
VFX Executive Producer: Robert Appelblatt; VFX Producer: Juan Handal

Audio Post: Sonic Union, New York
Audio Engineer: Rob McIver; Studio Director: Justine Cortale

Talent: Bill Cowher and Victor Cruz


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