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Truly Radiant 3D Product Demo

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The Napoleon Group
Friday, Mar. 21, 2014

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The Napoleon Group, leading previz, commercial test and digital content company, created a 3D product demo for a commercial promoting Arm & Hammer’s new Truly Radiant Spinbrush produced by Colangelo Synergy Marketing of Darien, CT. The seven-second 3D product demo—the centerpiece of the 30-second spot—is clean, sleek and minimalist, a stylized representation of a toothbrush and mouth that clearly and concisely shows the benefits of using Truly Radiant. The demo vividly illustrates the “powerful dual-action head and longer all-access bristles” described in a voiceover by actress, author and TV host Alison Sweeney, who appears in the commercial.

Credits
Creative Director: Matt Gendron  Senior Producer: Angela Gianforcaro Compositor/Editor: Corey Snyder  3D Supervisor: Dan Meyerson  3D Generalist: Dan Weisbard  3D Lighting/Modeler: Scott Grant 3D Animator: Shamel Esmaeil
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