Toyota “Tacoma Time: Superman”
The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota is launching an on-line campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude. Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Senior Art Director: Matt Kern
Senior Copywriter: Renato Martinez
Junior Art Director: David Resnick
Junior Copywriter: Emily Aberg
Executive Producer: Pamela Parsons
Senior Integrated Business Affairs Manager: Kate Bestic
Production Company: Tool of NA
Director: Brig White
Postproduction Company: Lucky Post
EP: Jessica Berry
Producer: Anne Strock
Editor: Logan Hefflefinger
Assistant Editor: Alex Heisterkamp
Graphics: Seth Olson
Audio: Lime Studios
Mixer: Rohan Young
Online: Arsenal Creative
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