Torch's "The Right Click - Anthem"
A playful digital campaign for the Torch Kickstarter juxtaposes risqué double-entendre expressions (blue balls, happy endings, pearl necklaces) with innocent child-friendly images on a computer screen. “Kids are innocent. It’s adults who aren’t,” we’re reminded. “And nowhere is that more obvious than online.” Each ad ends with “Torch. The right click.”
The campaign was created by Chattanooga ad agency Fancy Rhino (www.fancyrhino.com).
Agency: Fancy Rhino
Creative Director: Vann Graves
Copywriters: Vann Graves / Joe Scalo
Art Directors: Joe Scalo
Production Company: Aero Films
Director: Jason Farrand
Producer: Sloane Skala
Director of Photography: Julian Whatley
Editor: Michael Distelkamp