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Timberland's "Life in Motion"


Monday, Oct. 5, 2015


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Timberland’s new brand spot marks the reunion of agency YARD with director Paul Minor and Lucky Post editor Logan Hefflefinger. The launch of the Made For The Modern Trail campaign is a sun-streaked slice of visual momentum and inspired productivity, which is driven by Jamie N. Commons infectious blues-rock song Marathon and features cameos by the popular performer as well as his producer Alex Da Kid.


Agency: Yard NYC
Producer: Jennifer Carter Campbell
AD: Stephen Neidzwiecki

Production Company: Logan
Director: Paul Minor

Edit & Postproduction: Lucky Post
Editor: Logan Hefflefinger
Producer: Jessica Berry
Assistant Editor: John Valle
Finish: Tim Nagle

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