Advertisement
Sunday, December 10, 2017
You are here:

ThinkBreatheLive: Pepsi Super Bowl XLVIII Halftime Show

By

projector_LA

2358 views

Log in or register now!
For the Pepsi Super Bowl XLVIII Halftime Show featuring Bruno Mars, New York-based creative shop ThinkBreatheLive (TBL) created a dynamic LED experience that turned MetLife Stadium into an immersive panoramic video screen. 80,000 people were pixels on a massive 360-degree digital canvas which included live concert visuals and Pepsi branding. Attendees wore specially designed hats equipped with LED technology provided by Montreal-based company PixMob. The hats were remotely controlled to collectively form the screen on which TBL’s media was projected. 
Credits
Client(s): Touchdown Entertainment / Pepsi / Bruno Mars 
 
ThinkBreatheLive:  Executive Producer: Kenny Pedini, Creative Director: Andy Jennison, VFX Artist: Ian Mayer, VFX Artist: Adam Yost, VFX Artist: Wes Townsend, VFX Artist: Fredrik Sundwall, Compositor: Eric Bigman, Assistant Producer: Sarah Nadeau
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Friday, Dec. 8, 2017

Terry Savage, chairman of Cannes Lions, will leave the Festival following...

Thursday, Dec. 7, 2017

The Academy of Motion Picture Arts and Sciences has announced that 15...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top