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"Thermal" Directed by Tim Damon


Tuesday, May. 31, 2016


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High performance cars demand pedal-to-the-metal advertising, like the spot titled “Thermal” just completed by Director Tim Damon for BMW North America.

Going “Thermal”

The dramatic slow-motion open  to “Thermal” quickly segues to the BMW M4 GTS taking off down a test track in sheer performance mode. Tires spinning and smoking, taking hard corners while drifting over hot pavement, “Thermal” is a one minute thrill ride for those lusting for a car built to be driven hard. Inside there’s shots of shifting gears and red-lining instrumentation, outside the viewer is transported through high speed vibration and power slides. Suddenly, there’s a shift, as the spot leaves the track for home. Climbing and cornering, “Thermal” climaxes with a 180 degree spin onto the driveway. Day complete.


SPW Credits

Tim Damon, Diretor/DP

Kendra Wester, Executive Producer

John Urso, Comptroller

Editorial: JUMP, Culver City, California

Patrick Griffen, Editor

Betsy Beale, Executive Producer

Callie Beckmann, Producer

M4 GTS Sound captured by Charles Deenen, Digital Sound Supervisor, Source Sound

Sound Design by Composer at Sega

Post Production/Visual Effects: The VANITY, Toronto

Sean Cochrane, VFX Artist

Stephanie Pennington, Executive Producer



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