"Thermal" Directed by Tim Damon
High performance cars demand pedal-to-the-metal advertising, like the spot titled “Thermal” just completed by Director Tim Damon for BMW North America.
The dramatic slow-motion open to “Thermal” quickly segues to the BMW M4 GTS taking off down a test track in sheer performance mode. Tires spinning and smoking, taking hard corners while drifting over hot pavement, “Thermal” is a one minute thrill ride for those lusting for a car built to be driven hard. Inside there’s shots of shifting gears and red-lining instrumentation, outside the viewer is transported through high speed vibration and power slides. Suddenly, there’s a shift, as the spot leaves the track for home. Climbing and cornering, “Thermal” climaxes with a 180 degree spin onto the driveway. Day complete.
Tim Damon, Diretor/DP
Kendra Wester, Executive Producer
John Urso, Comptroller
Editorial: JUMP, Culver City, California
Patrick Griffen, Editor
Betsy Beale, Executive Producer
Callie Beckmann, Producer
M4 GTS Sound captured by Charles Deenen, Digital Sound Supervisor, Source Sound
Sound Design by Composer at Sega
Post Production/Visual Effects: The VANITY, Toronto
Sean Cochrane, VFX Artist
Stephanie Pennington, Executive Producer