Tuesday, October 16, 2018
You are here:

Texas Rangers' ‘Baseball Season”

By

youngcompany
Monday, Feb. 5, 2018

2955 views

Log in or register now!

The Texas Rangers once again tapped TM Advertising to tackle this year’s Super Bowl spot. The ad, created in partnership with charlieuniformtango, debuted this Sunday during the big game.

“It’s not easy to stand out during an event like the Super Bowl,” said Lisa Bennett, Chief Creative Officer at TM. “ You’re competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers’ that taps into the emotional psyche of baseball fans.”

The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season. Tango director Jeremy Bartel also stars in the spot.  

Credits

Client  Texas Rangers

Vice President of Marketing  Becky Kimbro
Creative Content Manager  Tim Johnston

Agency TM Advertising

Chief Creative Officer Lisa Bennett
Creative Director Dan Dougherty
Creative Director Jason Niebaum
Director of Broadcast Hal Dantzler
Account Director Spencer Blevens

Production/Post-Production charlieuniformtango

Executive Producer - Live Action  Jeff Elmore
Director  Lan Freedman
Editor  James Rayburn
Online Artist/Color/VFX  Artie Peña 
Producer  Michael Wagner
Audio Engineer  Russell Smith

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 15, 2018

The early 1990s New York of Marielle Heller's "Can You Ever Forgive Me?"...

Monday, Oct. 15, 2018

Paul G. Allen, who co-founded Microsoft with his childhood friend Bill...

Monday, Oct. 15, 2018

Humble, the bicoastal integrated production studio founded by Eric...

Monday, Oct. 15, 2018

The Broadcast Film Critics Association (BFCA) and the Broadcast Television...

Monday, Oct. 15, 2018

While Albuquerque has been named as Netflix’s newest production hub, those...

Sunday, Oct. 14, 2018

The Neil Armstrong film "First Man" settled for a third-place landing at...

Recent SPW Releases

Tuesday, Oct. 16, 2018

Global brand consultancy and advertising agency Troika Media Group (OTC:...

Monday, Oct. 15, 2018

Award-winning Foley artist Leslie Bloome is performing his distinctive...

Monday, Oct. 15, 2018

The jury made up of leading film directors, producers, ad agency creatives...

Friday, Oct. 12, 2018

Today slow motion is ubiquitous. With the speed at which we consume...

Thursday, Oct. 11, 2018

Former Rising Sun Pictures artist Jeremy Bakker-Kelly has received...

Thursday, Oct. 11, 2018

Prime Focus Technologies (PFT), the technology arm of Prime Focus,...

MySHOOT Profiles


Producer

Editor
Rich Michell
Cinematographer, Director
Stewart Cohen / SCPictures
Director

MySHOOT Company Profiles

Top