The goal was simple: educate North Texans on how their well-beings are connected to every part of their world. The idea was to show moments of a person’s life happening in their own little world. With the help of our directors, the Snorri Brothers, their SnorriCam – a 360° body-mounted camera rig equipped with 10 GoPros – and the editing talents of The Artery, we were able to show that your world is your well-being.
SPW Credits
Client: Texas Health Resources
Agency: Commerce House
Creative Directors: Leigh Sander, Vincent LoPresti; Art Director: John Graziano; Writer: Cristine Henexson; Producer: Stefany Strah; Account Director: Carley King
Production: Pulse Films
Directors: Snorri Bros; Executive Producer and President of Commercials: Kira Carstensen; Head of Production: Peter Steinzeig; Executive Producer: Hillary Rogers
VFX: The Artery
Creative Director: Vico Sharabani; VFX Supervisor: Todd Sarsfield; VFX On-Set Supervisor: Kathy Segal; VFX Executive Producer: Yfat Neev; VFX Producer: Lynzi Grant; Flame Artist: Asaf Yeger; Flame Artist: Tony Rivas; Compositor: Michael Garrett; Compositor: John Mangia; Compositor: Chris Reimann; Paint/Roto: Mark Lieberman; Paint/Roto: Connie Conrad
VFX & Post: Brickyard VFX
Color Correction Artist: Patrick Poulatian; Executive Producer: Jeff Blodgett
Music: Breed
Composer: James Henderson
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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