The goal was simple: educate North Texans on how their well-beings are connected to every part of their world. The idea was to show moments of a person’s life happening in their own little world. With the help of our directors, the Snorri Brothers, their SnorriCam – a 360° body-mounted camera rig equipped with 10 GoPros – and the editing talents of The Artery, we were able to show that your world is your well-being.
SPW Credits
Client: Texas Health Resources
Agency: Commerce House
Creative Directors: Leigh Sander, Vincent LoPresti; Art Director: John Graziano; Writer: Cristine Henexson; Producer: Stefany Strah; Account Director: Carley King
Production: Pulse Films
Directors: Snorri Bros; Executive Producer and President of Commercials: Kira Carstensen; Head of Production: Peter Steinzeig; Executive Producer: Hillary Rogers
VFX: The Artery
Creative Director: Vico Sharabani; VFX Supervisor: Todd Sarsfield; VFX On-Set Supervisor: Kathy Segal; VFX Executive Producer: Yfat Neev; VFX Producer: Lynzi Grant; Flame Artist: Asaf Yeger; Flame Artist: Tony Rivas; Compositor: Michael Garrett; Compositor: John Mangia; Compositor: Chris Reimann; Paint/Roto: Mark Lieberman; Paint/Roto: Connie Conrad
VFX & Post: Brickyard VFX
Color Correction Artist: Patrick Poulatian; Executive Producer: Jeff Blodgett
Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. "Airplane Problems" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their direct to brand process that allows them to come alongside internal agencies and provide elevated levels of production. The adaptation from audio ads to live-action spots involved re-writing lines and adding a few iconic scenes from Pinckert’s ideas to provide anchor moments for the ads. For the airplane creative, a notable line change now would have a little girl say, "Daddy has my charger"; added elements include an unruly seat partner who sits right in the middle of the family and proceeds to eat messy food; and a scene showing the missing Dad in the middle seat of a row in the back of the plane.
Explore and director Jeremy Pinckert also added a visual hook to the ending of the spot not in the audio-only ads, leaning on his own experiences traveling with his family. He found his hands were always full, clutching boarding passes, carry-on bags, his phone, headphones, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and they almost curse in front of their family. The Go RVing voice of reason cuts off the curse with a timely, "Don't Go There!" line, before a tagline comes in to say, "Go RVing." This works for an audio-only script, but for the live-action digital commercials, Pinckert knew the production would need a moment, a beat, a transition shot to bridge between the curse and when viewers see a pleasing shot of an RV family in a beautiful... Read More