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T Galleria by DFS' "The Wonder Of Travel-Hong Kong"

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HYPE
Tuesday, Sep. 23, 2014

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aWHITELABEL/Sibling Rivalry product has completed a new campaign for T Galleria by DFS campaign, which is told through the pages of a classic travel journal. Developed in collaboration with agency AR New York, the 360 campaign was directed by aWHITELABEL/SR product’s Mikon van Gastel, who creative directed the project through completion via design studio SiblingRivalry. Featuring collage-like cut-outs and ink illustrations by noted French illustrator Cassandre Montoriol, the campaign unites various art forms – writing, illustration, photography, animation, and live action – to create an iconic look that captures the spirit of adventure in travel. As the pages turn, hand drawn maps, painted characters, street scenes and photographs are brought to life and animated to express the wonders of travel.

Credits

Agency: AR New York
CCO: Raul Martinez; ECD: Paul Eustace; Art Director: Jeff Burch; Executive Producer/ Head of Production: Brooke Kaylor; Freelance Executive Producer: Carol Stevens

Live Action Production: aWHITELABEL/SR product
Director/Photographer: Mikon van Gastel
Director of Photography: Tristan Sheridan

Post Production, Design & Animation: SiblingRivalry
Creative Director: Mikon van Gastel; EP: Maggie Meade; HOP: Joanna Fillie; Post Producer: Bridgette Spalding; Editor: Gabe Darling; Compositor: Keith Kin Yan; Compositor: Dimitri Luedemann; Cel Animator: Mark Phillips; Animator: Miro Sisma

Illustrator: Cassandre Montoriol

Music Composer: Jeremiah Bornfield

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