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Syngenta's “Next Generation”


Tuesday, Nov. 4, 2014


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The next generation of farmers is here. Agency Martin Williams’ latest work for client Syngenta captures the sense of purpose embodied by young ambition. Martin Williams partnered with Lucky 21 directing duo The Chartrands to craft a cinematic brand spot, a 60-second film centered on the heartland that features children as symbols of America’s next generation of farmers ushering growth and innovation from the pastoral landscape.  Syngenta provides seeds for farmers, flower and vegetable growers, and makes products to protect those seeds, from planting all the way through harvest. It is the unseen backbone of the farm and the brand film unfolds with a tale of the land and those that cultivate it.


Agency: Martin Williams
CEO/COO: Tom Moudry
Group Creative Director: Jeff Tresidder
Creative Director/Art Director: Toby Balai
Copywriter: Eric Schlauch
Account Director: Swapna Desai
Account Supervisor: RaeAnne Tracey
Project Manager: Liz Wingate
Director of Production: Stan Prinsen

Production Company: Lucky 21
Director: The Chartrands
EP: John Gilliland

Post: Chop Shop
Editor: Todd Johnson

Color: Nice Shoes
Colorist: Lez Rudge

Music: Massive Music

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