Saturday, June 23, 2018
You are here:

Syngenta's “Next Generation”


Tuesday, Nov. 4, 2014


Log in or register now!

The next generation of farmers is here. Agency Martin Williams’ latest work for client Syngenta captures the sense of purpose embodied by young ambition. Martin Williams partnered with Lucky 21 directing duo The Chartrands to craft a cinematic brand spot, a 60-second film centered on the heartland that features children as symbols of America’s next generation of farmers ushering growth and innovation from the pastoral landscape.  Syngenta provides seeds for farmers, flower and vegetable growers, and makes products to protect those seeds, from planting all the way through harvest. It is the unseen backbone of the farm and the brand film unfolds with a tale of the land and those that cultivate it.


Agency: Martin Williams
CEO/COO: Tom Moudry
Group Creative Director: Jeff Tresidder
Creative Director/Art Director: Toby Balai
Copywriter: Eric Schlauch
Account Director: Swapna Desai
Account Supervisor: RaeAnne Tracey
Project Manager: Liz Wingate
Director of Production: Stan Prinsen

Production Company: Lucky 21
Director: The Chartrands
EP: John Gilliland

Post: Chop Shop
Editor: Todd Johnson

Color: Nice Shoes
Colorist: Lez Rudge

Music: Massive Music

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...