Surf Air "You've Arrived"
Los Angeles-based Miniac Films directors John Christopher Pina & Benjamin Kutsko trade air travel headaches for precious moments of rejuvenation in the new :60 “You’ve Arrived” for Surf Air, produced direct-to-client. The spot is the anthem of the private air membership startup’s debut ad campaign, which captures the dynamic work lives of a myriad of ambitious individuals whose equally fervent personal pursuits are achieved via Surf Air’s 90 private flights per day to 12 California cities. The campaign also includes six :30s that highlight the separate vignettes in the anthem spot, ranging from an architect flying from San Francisco to Santa Barbara on a whim to compare blueprints in person to a Los Angeles executive escaping the city bustle for a tranquil evening of wine tasting in Napa after a day in the office.
Client: Surf Air
Creative Director: Liam Fayed, Copywriter: Miniac Films, Art Director: Christopher Berdine
Titles: “You’ve Arrived” :60; “Morning Coffee,” “Kayak,” “Architect,” “Vineyard,” “Midnight Oil,” “Halloween” 6 x :30
Production Company: Miniac Films
Directors: John Christopher Pina & Benjamin Kutsko, Executive Producer: Stephen Roesler, Producer: Katia Nicolova, Director of Photography: Alex Disenhof, Editor: Niles Howard
Music: Asche & Spencer
Sound Design: Jeff Malen @ Lime
Color: Steve Rodriguez @ Apache