Thursday, June 21, 2018
You are here:

State Farm's "Trainers"

By

Artisans PR
Thursday, Sep. 11, 2014

10968 views

Log in or register now!

Filmworkers’ applied its visual effects wizardry to an ambitious new campaign from State Farm and DDB, Chicago, featuring classic characters from Saturday Night Live. One spot, breaking the first week of the NFL season, features Kevin Nealon and Dana Carvey reprising their ‘90s SNL characters Hans and Franz. The pair employ hilarious means to “pump up” State Farm Discount Double Check spokesperson Aaron Rodgers, including having him tow a tank across a desert and paddle a kayak while they water ski.

Credits
Client: State Farm
 
Agency: DDB Chicago. John Maxham, Chief Creative Officer; Barry Burdiak, John Hayes, Group Creative Directors; Joe Cianciotto, Chief Digital Officer; Gustavo de Mello, Group Strategy Director; Penn French, Group Business Director; Diane Jackson, Director of Production; Scott Kemper Executive Producer; Luke LiManni Producer; Scott Terry Production Manager; Hans & Franz: Brian Boord, Andrew Bloom, Creative Directors/Art Directors; Chad Broude, Nathan Monteith, Creative Directors/Copywriter; Chris Bruney, Art Director; Richmeister: Kurt Riemersma, Mike Porritt, Andrew Bloom, Creative Directors/Art Directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, Creative Directors/Copywriters; Chris Bruney, Art Director; Nick Novich, Copywriter.
 
Production: Hungry Man. Hank Perlman, Director.
 
Editorial: Cutters. Grant Gustafson, Matt Walsh, Editors; Aaron Kiser, Editor/Assistant Editor; Craig Duncan, Executive Producer; Patrick Casey, Producer.
 
VFX: Filmworkers’ Churchill Studios. Rob Churchill, Daniel Pernikoff, Creative Directors; Michael Anderson, Visual Effects Artist; Derek de Board, Executive Producer.
 
Post: Filmworkers. Michael Mazur, Colorist; Derek de Board, Executive Producer; Casey Swircz, Producer.
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 21, 2018

From the largest studio tent poles to the smallest indie films, diversity...

Thursday, Jun. 21, 2018

Film and commercial director Ridley Scott presented the 28th Saatchi...

Thursday, Jun. 21, 2018

“We reinvent the show every year. That’s why for me it never gets old...

Thursday, Jun. 21, 2018

"Hope,” an International Committee of the Red Cross (ICRC) spot directed...

Wednesday, Jun. 20, 2018

The Procter & Gamble Company (NYSE: PG) advanced its commitment to...

Wednesday, Jun. 20, 2018

Facebook's Instagram app is loosening its restraints on video in an...

Recent SPW Releases

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Wednesday, Jun. 20, 2018

Atlanta agency Red Clay tapped Fried Okra Entertainment’s (New York,...

Wednesday, Jun. 20, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Top