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State Farm's "Trainers"


Artisans PR
Thursday, Sep. 11, 2014


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Filmworkers’ applied its visual effects wizardry to an ambitious new campaign from State Farm and DDB, Chicago, featuring classic characters from Saturday Night Live. One spot, breaking the first week of the NFL season, features Kevin Nealon and Dana Carvey reprising their ‘90s SNL characters Hans and Franz. The pair employ hilarious means to “pump up” State Farm Discount Double Check spokesperson Aaron Rodgers, including having him tow a tank across a desert and paddle a kayak while they water ski.

Client: State Farm
Agency: DDB Chicago. John Maxham, Chief Creative Officer; Barry Burdiak, John Hayes, Group Creative Directors; Joe Cianciotto, Chief Digital Officer; Gustavo de Mello, Group Strategy Director; Penn French, Group Business Director; Diane Jackson, Director of Production; Scott Kemper Executive Producer; Luke LiManni Producer; Scott Terry Production Manager; Hans & Franz: Brian Boord, Andrew Bloom, Creative Directors/Art Directors; Chad Broude, Nathan Monteith, Creative Directors/Copywriter; Chris Bruney, Art Director; Richmeister: Kurt Riemersma, Mike Porritt, Andrew Bloom, Creative Directors/Art Directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, Creative Directors/Copywriters; Chris Bruney, Art Director; Nick Novich, Copywriter.
Production: Hungry Man. Hank Perlman, Director.
Editorial: Cutters. Grant Gustafson, Matt Walsh, Editors; Aaron Kiser, Editor/Assistant Editor; Craig Duncan, Executive Producer; Patrick Casey, Producer.
VFX: Filmworkers’ Churchill Studios. Rob Churchill, Daniel Pernikoff, Creative Directors; Michael Anderson, Visual Effects Artist; Derek de Board, Executive Producer.
Post: Filmworkers. Michael Mazur, Colorist; Derek de Board, Executive Producer; Casey Swircz, Producer.
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