StarKist's “Action Candace” TV Commercial
ByRight Word Media
Reuniting with acclaimed live action director Steve “Spaz” Williams and food and beverage branding specialist quench, Harrisburg, PA, award-winning animation studio Calabash once again took a creative deep-dive, with the latest ad campaign from StarKist. The new spots spotlight the brand’s new line of Tuna & Salmon Creations® single-serve pouches and feature legendary brand icon Charlie the Tuna, alongside actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” Phasmatrope Studios, West Conshohocken PA, produced the spots.
“For the compositing effect to work they needed to appear to be speaking to each other and lit by the same light in the scenes,” Wayne Brejcha, Calabash Creative Director says. “Additionally, we needed to make Charlie his usual charming self, and create a photorealistic StarKist product that Candace grabs from his nimble little fins."
Project: “Action Candace,” “Making Lunches” (both :15s)
Agency: quench, Harrisburg, PA
Chief Creative & Content Officer: Jeff Odiorne
Group Creative Director: John Gilbert
Creative Director: Dave Spink
Agency Producer: Matt Campbell
Group Brand Manager: Ami Lawson
Brand Manager: Laura Osmolinski
Production Company: Phasmatrope Studios, West Conshohocken PA
Director: Steve “Spaz” Williams
Executive Producer: Jon Isen
Animation/VFX: Calabash, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Recent SHOOT News Stories
Recent SPW Releases
NorthSouth Productions, the company behind the smash-hit comedy series...
Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...
The Producers Guild of America (PGA) announced Saturday, January 19, 2019...
Director Aubrey Smyth, represented for commercial and brand assignments...
Amazon Prime members can kick off their summer aboard a monster cruise...