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"Stare" Breast Cancer Awareness PSA


SPW Editor
Monday, Oct. 20, 2014


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David Johnston and Justin Tolley team up to co-direct a PSA for Breast Cancer Awareness in an effort to motivate women and men to examine themselves. “Stare” asks us to reflect upon our bodies, by presenting a ghostly vision of a woman uncovered. It’s what’s underneath the skin, what we don’t usually see, that matters. The awareness raised in “Stare” is a powerful and vital message of self-examination.

“The inspiration behind “Stare” came from “repurposing the idea of looking,” Co-Director Justin Tolley reflects. “Anyone can be affected by breast cancer, regardless of whether you’ve been diagnosed before. You might know someone in your lifetime- a family member, a co-worker, an acquaintance- or it could be you.” Tolley states “There’s a responsibility that should come with looking.”

SPW Credits

Co-Director/Creative Director: Justin Tolley
Co-Director/DP: David Johnston
Executive Producers: Alexandra Leal and Stefanie Bassett
Editorial Company: jumP
Editor: Justin Tolley
Assistant Creative Director: Kadie Migliarese
Copywriter: Justin Tolley
Producer: Stefanie Bassett
VFX/Production Company: Poetica
Lead VFX Artist: Brian Kubovcik
VFX Artists: Pierina Bustamante, David Elkins, Anton Anderson, James Emmerich
3D Animator: Kirt Critoph
Gaffer: Alexandra Lundy
Audio Facility: Plush
Mixer/Sound Designer: Nicole Pettigrew
VO Talent: Tiffany Slagle

Media Type: 


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