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Skechers “Go Golf”


Monday, Apr. 13, 2015


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kaboom director erik moe infuses the new Skechers campaign with a subtle humor that will especially resonate with anyone whose watched instructional Golf videos. The spots, two of which are airing now, star professional golfer Matt Kuchar, who offers suggestions on how to golf like a pro including, of course, wearing Skechers Performance "Go Golf" shoes.


Client: Skechers
SVP, Creative: Kristen Van Cott       
VP Performance / Product Development & Marketing: Rick Higgins           
Director of Product Marketing, Performance Division: Anna Amador       
Director, Sports Marketing, Performance Division: George Van Cott       
Director, Product Management: Marcel Goldman       

Production Company: kaboom productions
Director: erik moe
HOP/Producer: steven sills
EP: lauren schwartz
DP: Donovan Sell

Editorial Company: Union
Editor: Jay Friedkin

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