Sunday, December 17, 2017
You are here:

Sherwin-Williams' "Emerald"

By

mckinney
Monday, Mar. 30, 2015

3415 views

Log in or register now!

The world’s largest paint retailer, Sherwin-Williams, has created its finest paint ever. With exceptional hide, durability and best-in-class performance, the luxurious colors of Emerald Interior & Exterior paint won’t fade. Earlier print ads showcase the rich, sumptuous palettes of Sherwin-Williams through the paint-in-water still photography of London-based artist Mark Mawson. This new TV spot mesmerizes viewers with Emerald's exquisite colors moving through water.

SPW Credits

Client: Sherwin-Williams

Spot: Emerald

Agency: McKinney

Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
ACD, Art Director: Jordan Eakin
Copywriter: David Sloan
Account Director: Lindsley Laham
Account Executive: Christina Cooper
Executive Producer: Josh Eggleston

Production Company: PSYOP

Directed by: PSYOP
Creative Director: Eben Mears / Lauren Indovina
Producer: Jen Cadic

Color: Nice Shoes
Colorist Sal Malfitano

Music: Beacon Street Studios

Discipline: 
Style: 
Category: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/61144/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/61144/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/61144/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/61144/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top