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Sherwin-Williams' "Emerald"


Monday, Mar. 30, 2015


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The world’s largest paint retailer, Sherwin-Williams, has created its finest paint ever. With exceptional hide, durability and best-in-class performance, the luxurious colors of Emerald Interior & Exterior paint won’t fade. Earlier print ads showcase the rich, sumptuous palettes of Sherwin-Williams through the paint-in-water still photography of London-based artist Mark Mawson. This new TV spot mesmerizes viewers with Emerald's exquisite colors moving through water.

SPW Credits

Client: Sherwin-Williams

Spot: Emerald

Agency: McKinney

Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
ACD, Art Director: Jordan Eakin
Copywriter: David Sloan
Account Director: Lindsley Laham
Account Executive: Christina Cooper
Executive Producer: Josh Eggleston

Production Company: PSYOP

Directed by: PSYOP
Creative Director: Eben Mears / Lauren Indovina
Producer: Jen Cadic

Color: Nice Shoes
Colorist Sal Malfitano

Music: Beacon Street Studios



<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
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