To launch the seventh season of its successful reality-competition series, “Ink Master,” Spike turned to 2C Creative (“2C”) for a stand-out promo campaign. The network wanted a new, visually engaging way to drive excitement for a familiar fan-favorite, something that had never been seen before. Season 7 of “Ink Master,” hosted by musician, filmmaker and artist Dave Navarro and judged by tattoo icons Chris Nunez and Oliver Peck, premieres on March 1 at 10 p.m. ET/PT.
The concept imagined going into the blood of the artists to see that tattooing and ink were really a part of their physical being. Once inside, ink streams would appear, collide, reveal and erase the competing artists and celebrity judges. More than a transitional device, the ink would also be a character that showed attitude, aggression and personality.
SPW Credits
Spike
Frank Tanki – EVP, Brand Marketing and Creative
Terry Minogue – SVP, Brand Marketing and Creative
Iness Pleuss, SVP, Operations Brand Marketing and Creative
David Phillips – VP, Brand Creative
Eric Jones – Creative Director
Andre Razo – Creative Director, Design
Michael Sutton-Long – Senior Art Director
Emily Scalfone – Project Manager, On-Air Design
Robert Monfroto – Production Manager
Patrick Hogan – Production Coordinator
2C
Chris Sloan – Chief Creative Officer
Brian Eloe – Creative Director/Live Action Director
Ben Frank – Senior Writer/Producer
Luis Martinez – Design Director
Dmitri Zavyazkin – Visual Effects Artist/Compositor
Carlos Lopez – Visual Effects Artist/Compositor
Andy Fernandez – Motion Graphics/Visual Effects Artist
Frank Quadreny – Director of Operations
Collaborators
Chris Webb – Cinematographer/Visual Effects Supervisor
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
