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Season Launch Promo for Spike's "Ink Master"

By

Kristien Brada-...
Thursday, Jan. 28, 2016

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To launch the seventh season of its successful reality-competition series, “Ink Master,” Spike turned to 2C Creative (“2C”) for a stand-out promo campaign. The network wanted a new, visually engaging way to drive excitement for a familiar fan-favorite, something that had never been seen before. Season 7 of “Ink Master,” hosted by musician, filmmaker and artist Dave Navarro and judged by tattoo icons Chris Nunez and Oliver Peck, premieres on March 1 at 10 p.m. ET/PT.

The concept imagined going into the blood of the artists to see that tattooing and ink were really a part of their physical being. Once inside, ink streams would appear, collide, reveal and erase the competing artists and celebrity judges. More than a transitional device, the ink would also be a character that showed attitude, aggression and personality.

Credits

Spike

Frank Tanki - EVP, Brand Marketing and Creative

Terry Minogue – SVP, Brand Marketing and Creative

Iness Pleuss, SVP, Operations Brand Marketing and Creative

David Phillips – VP, Brand Creative

Eric Jones – Creative Director

Andre Razo – Creative Director, Design

Michael Sutton-Long – Senior Art Director

Emily Scalfone – Project Manager, On-Air Design

Robert Monfroto – Production Manager

Patrick Hogan – Production Coordinator

 

2C

Chris Sloan – Chief Creative Officer

Brian Eloe – Creative Director/Live Action Director

Ben Frank – Senior Writer/Producer

Luis Martinez – Design Director

Dmitri Zavyazkin – Visual Effects Artist/Compositor

Carlos Lopez – Visual Effects Artist/Compositor

Andy Fernandez – Motion Graphics/Visual Effects Artist

Frank Quadreny – Director of Operations

 

Collaborators

Chris Webb - Cinematographer/Visual Effects Supervisor

Makoto Aoki - Ink FX Artist

Chris Stoerchle - Line Producer

Hector Espinosa - Senior Graphic Designer (Style boards)

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