Season Launch Promo for Spike's "Ink Master"
To launch the seventh season of its successful reality-competition series, “Ink Master,” Spike turned to 2C Creative (“2C”) for a stand-out promo campaign. The network wanted a new, visually engaging way to drive excitement for a familiar fan-favorite, something that had never been seen before. Season 7 of “Ink Master,” hosted by musician, filmmaker and artist Dave Navarro and judged by tattoo icons Chris Nunez and Oliver Peck, premieres on March 1 at 10 p.m. ET/PT.
The concept imagined going into the blood of the artists to see that tattooing and ink were really a part of their physical being. Once inside, ink streams would appear, collide, reveal and erase the competing artists and celebrity judges. More than a transitional device, the ink would also be a character that showed attitude, aggression and personality.
Frank Tanki - EVP, Brand Marketing and Creative
Terry Minogue – SVP, Brand Marketing and Creative
Iness Pleuss, SVP, Operations Brand Marketing and Creative
David Phillips – VP, Brand Creative
Eric Jones – Creative Director
Andre Razo – Creative Director, Design
Michael Sutton-Long – Senior Art Director
Emily Scalfone – Project Manager, On-Air Design
Robert Monfroto – Production Manager
Patrick Hogan – Production Coordinator
Chris Sloan – Chief Creative Officer
Brian Eloe – Creative Director/Live Action Director
Ben Frank – Senior Writer/Producer
Luis Martinez – Design Director
Dmitri Zavyazkin – Visual Effects Artist/Compositor
Carlos Lopez – Visual Effects Artist/Compositor
Andy Fernandez – Motion Graphics/Visual Effects Artist
Frank Quadreny – Director of Operations
Chris Webb - Cinematographer/Visual Effects Supervisor
Makoto Aoki - Ink FX Artist
Chris Stoerchle - Line Producer
Hector Espinosa - Senior Graphic Designer (Style boards)
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