Save California's Lifeblood
Bennett Johnson, a director selected for SHOOT's 2015 New Directors Showcase, decided to make this powerful PSA piece upon leaving California to move to New York. His observance of Californians' extreme wastefulness of the regionally scarce resource brought him to the lifeblood metaphor.
The PSA/short film is a unique and unsettling attempt to change people's attitudes to domestic and agricultural water use and may be necessary in a political world of PSAs, marred by interest groups shaping the face of public campaigns and literally 'watering them down.'
Learn more about how to save water in your home - https://saveourwater.com/what-you-can...
A BJ Films production - iambennettjohnson.com
Produced by Bennett Johnson and Brooke Coleman
Directed and Edited: Bennett Johnson
Casting: Liz Lewis Casting
AD: Hannah Clifton and Kyle Soehngen
DOP: Andrew Shankweiller
1st AC: Vito Huizar
Gaffer: Kevin Miller
Key Grip: Francisco Sonic Kim
Production Designer: Spencer Graves
PD's Assistant: Steve Kiratsous
Stylist: Nikki Von Seckendorf
Hair and Makeup: Brooke Coleman
Production Assistant: Jordan Shafer
Sound Recordist: Casey Pereira
Sound Design: Antfood
Color: Adrian Seery @ MPC NY