Wednesday, September 19, 2018
You are here:

San Diego Zoo Safari Park’s "Welcome To The Walkabout"

By

HYPE
Thursday, Jul. 12, 2018

645 views

Log in or register now!

"Before one can run, one must learn to walkabout." To celebrate the opening of Walkabout Australia, San Diego Zoo Safari Park’s new interactive safari, agency M&C Saatchi LA has launched “Safari, Aussie Style. Embracing the Way of the Roo.” The campaign is guided by Kanguru, an endearingly free-spirited, bohemian Australian with a Southern Californian flower-child attitude. Along the Walkabout, he encounters some of the fauna that inspire his positive outlook. Visitors to Walkabout Australia can do the same, while they explore 3.6 acres of everything awesomely Aussie in four different habitats. The campaign includes spots for broadcast and theatrical release, directed by Gentlemen (Brett Snider and Billy Federighi) that air throughout the summer. “Welcome to Walkabout,” is a centerpiece: 30 spot that introduces the Way of the Roo with the affable Kanguru and his furry and feathered Aussie mates. 

Credits

Client: San Diego Zoo Global
Ted Molter Chief Marketing Officer,  Debra Erickson Marketing Director,  Damien Lasater Associate Director of Design

Agency: M&C Saatchi LA
Executive Creative Director: Maria Smith, Creative Director: Ron Tapia, Copywriter / Associate Creative Director: Ben Lay, Copywriter: Michael Skarbek, Art Director: Victor Bernedo, Director of Content Producer: Dennis Di Salvo, Chief Strategy Officer: Kate Bristow, Managing Director: Mike Wilton, Account Director: Makeia Carrier, Account Director: Daisy Peralta, Account Executive: Katie Jordan

Media Agency: Giant Spoon
VP Media: Alana White, Director, Media Strategy: Grace Damo, Associate Director: Annie Nam

Production Company: Media Mob
Executive Producer: Greg Jones, Line Producer: Desiree Laufasa, Director: Gentlemen: Brett Snider and Billy Federighi, Director of Photography: Kevin Moss

Editorial House: Cosmo Street
Editor: John Bradley

Animation: Rusty Ippoloto

VFX Studio: MakeFX

Color / Finishing: Apache

Music Composition / Music House: APM

Sound Studio: Margarita Mix
Sound Engineer: Paul Hurtubise

OOH Photographer: Markku Lahdesmaki

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Sep. 18, 2018

To play any brother, by blood or not, of John C. Reilly is an intimidating...

Tuesday, Sep. 18, 2018

Colleen DeCourcy and Tom Blessington have been named to Wieden+Kennedy as...

Tuesday, Sep. 18, 2018

Director/DP William A. Kirkley has signed with Cosmic Pictures for...

Monday, Sep. 17, 2018

Amazon’s “The Marvelous Mrs. Maisel” became the first streaming series to...

Monday, Sep. 17, 2018

For a festival that can be a hotbed of Oscar-predicting hysteria, the...

Monday, Sep. 17, 2018

In 38 years of managing the Emmy Awards — more than half its 70-year...

Recent SPW Releases

Tuesday, Sep. 18, 2018

The Digital Advertising Alliance (DAA) today released the creative...

Tuesday, Sep. 18, 2018

Film Independent announced the 15 projects and 28 filmmakers selected for...

Tuesday, Sep. 18, 2018

Three individuals and one writing team have been selected as winners of...

Tuesday, Sep. 18, 2018

Peek- Volume 1 is a look through the lens of Stewart Cohen in the off...

Monday, Sep. 17, 2018

The Production Music Association (PMA,) the leading advocacy group for the...

MySHOOT Profiles

Rich Michell
Cinematographer, Director

Director, Editor

Director

Cinematographer

Director

MySHOOT Company Profiles

Top