San Diego Zoo Safari Park’s "Welcome To The Walkabout"
"Before one can run, one must learn to walkabout." To celebrate the opening of Walkabout Australia, San Diego Zoo Safari Park’s new interactive safari, agency M&C Saatchi LA has launched “Safari, Aussie Style. Embracing the Way of the Roo.” The campaign is guided by Kanguru, an endearingly free-spirited, bohemian Australian with a Southern Californian flower-child attitude. Along the Walkabout, he encounters some of the fauna that inspire his positive outlook. Visitors to Walkabout Australia can do the same, while they explore 3.6 acres of everything awesomely Aussie in four different habitats. The campaign includes spots for broadcast and theatrical release, directed by Gentlemen (Brett Snider and Billy Federighi) that air throughout the summer. “Welcome to Walkabout,” is a centerpiece: 30 spot that introduces the Way of the Roo with the affable Kanguru and his furry and feathered Aussie mates.
Client: San Diego Zoo Global
Ted Molter Chief Marketing Officer, Debra Erickson Marketing Director, Damien Lasater Associate Director of Design
Agency: M&C Saatchi LA
Executive Creative Director: Maria Smith, Creative Director: Ron Tapia, Copywriter / Associate Creative Director: Ben Lay, Copywriter: Michael Skarbek, Art Director: Victor Bernedo, Director of Content Producer: Dennis Di Salvo, Chief Strategy Officer: Kate Bristow, Managing Director: Mike Wilton, Account Director: Makeia Carrier, Account Director: Daisy Peralta, Account Executive: Katie Jordan
Media Agency: Giant Spoon
VP Media: Alana White, Director, Media Strategy: Grace Damo, Associate Director: Annie Nam
Production Company: Media Mob
Executive Producer: Greg Jones, Line Producer: Desiree Laufasa, Director: Gentlemen: Brett Snider and Billy Federighi, Director of Photography: Kevin Moss
Editorial House: Cosmo Street
Editor: John Bradley
Animation: Rusty Ippoloto
VFX Studio: MakeFX
Color / Finishing: Apache
Music Composition / Music House: APM
Sound Studio: Margarita Mix
Sound Engineer: Paul Hurtubise
OOH Photographer: Markku Lahdesmaki
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