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Samsung's "The Global Supporter of Watching Football"


Monday, May. 12, 2014


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Samsung wants to support football fans with everything they need for the perfect viewing experience.  And to do that, they're giving away over 500 prizes, from UHDTV's to football-watching tracksuits to football-shape alarm clocks for when your team's playing in a different time zone.

Samsung is also using some considerable star-power to launch this campaign:  MMA superstar, Junior Dos Santos and world-champion tennis star, Ana Ivanovic. They may fight and play tennis for a living, but at home, in their living room, they're just like us: huge football fans.

Junior and Ana will also serve as judges for our grand prize competition. 10 lucky fans from participating countries, will win a trip to Rio de Janeiro, Brazil, where they'll compete in missions to see who's the biggest fan of all. The winner, as chosen by our judges, will receive an unprecedented grand prize:  $50,000 to watch football.


Agency: EVB
Chief Creative Officer: Steve Babcock, Creative Director:  Patrick Maravilla, Associate Creative Director: David Byrd, Art Director: Tyler Jensen, Copywriter: David Satterfield, Designer:  Markandeya Sendan, Technology Director:  Ken Goldfarb

Agency Production Department: Bullet
Integrated Executive Producer:  Oscar Thomas, Integrated Music Producer: Patrick Oliver

Production Companies: Acne Production and Vagabond Films
Director:  Nicolas Iyer, Executive Producer (Production Company): Johnny Parker, Line Producers: Kyra Shelgren, Pedro Argao De Oliveira, Director of Photography: Thomas Lembcke, 

Editorial Company: Beast SF
Editors: Tim Fender, Blake Bogosian, Assistant Editor: Adrian Hernandez

Music Company: Headquarters

Sound Design Company:  One Union Recordings
Sound Designers: Joaby Deal, Matt Kipkin

Animation Company:  Allied Motion Graphics

Visual Effects Company: Beast SF
Visual Effects Editor:  Dave Burkhardt, Visual Effects Producer: Ben Somkin, Account Director:  Ben Smith, Project Supervisor:  Ryan Leong, Project Manager:  Nick Blair, Business Affairs:  Kathy Brooks

Media Type: 
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