Saatchi & Saatchi's #feelthereel
The 2014 Saatchi & Saatchi New Directors’ Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a ‘world first’ experience: wristbands were handed out to all 2,300 audience members, and each individual wearer’s emotional response was monitored for the entire time the NDS reel was projected.
Produced by Prettybird (www.prettybirduk.com)
Executive Producer, Juliette Larthe, Prettybird
Directed by Studio XO (studio-xo.com) & Marshmallow Laser Feast (www.marshmallowlaserfeast.com)
Wristband technology Studio XO's XOX emotional technology platform (www.xoxemotionaltech.com)
Music design by Finn McNicholas
'Feelthereel' logo and identity by Farrow (www.farrowdesign.com)