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Saatchi & Saatchi's #feelthereel


SPW Editor
Thursday, Aug. 14, 2014


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The 2014 Saatchi & Saatchi New Directors’ Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors.  Saatchi & Saatchi gave the audience a ‘world first’ experience: wristbands were handed out to all 2,300 audience members, and each individual wearer’s emotional response was monitored for the entire time the NDS reel was projected. 


Produced by Prettybird (

Executive Producer, Juliette Larthe, Prettybird

Directed by Studio XO (  & Marshmallow Laser Feast (

Wristband technology Studio XO's XOX emotional technology platform (

Music design by Finn McNicholas

'Feelthereel' logo and identity by Farrow (

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