Monday, October 23, 2017
You are here:

Rush University Medical Center's "Jackie"

By

RedPill
Tuesday, Sep. 27, 2016

1292 views

Log in or register now!

One at Optimus Directing duo Mark Pallman and Amanda Speva recently teamed with Optimus Editor Dana Huiras and SPM Marketing & Communications to create five unique spots for Rush University Medical Center. They are airing now on all major networks as well as cable networks including Food Network, HGTV, TNT, TBS and Lifetime.

The spots tell the stories of real patients, showing their individual struggles and the impact on their families. SPM’s vision was to balance the excellence of Rush’s academic medicine with the impact Rush has on patients. By mixing in the patient benefit with teams of doctors and nurses, the viewer sees another side of Rush – the warmth, dedication and drive of the teams, and how those qualities help everyday people.

SPW Credits

Client: Rush University Medical Center

Agency: SPM Marketing & Communications
Managing Partners: Patti Winegar & Larry Margolis
Executive Creative Director: Jim Larmon
Senior VP Creative Director: Bob Konold
Senior VP Group Account Director: Shannon Curran
Senior Account Manager: Meghan Clinnin
Art Director: Kairee Head
Copywriter: Sara Mersch
Producer: Jeff Hoeksema

Production: One at Optimus
Directors: Mark Pallman & Amanda Speva
DP: Drew Wehde
EP/Managing Director: Lisa Masseur
Line Producer: Emma Jubinski

Post-Production: Optimus
Editor: Dana Huiras
EP/Managing Director: Brian Hrastar
Assistant Editor: Lindsay Rynne
Audio Engineer: Marina Bacci
Audio Assistant: Zach Scheitlin
Finish Artist: Glen Noren
Colorist: Ron Sudul of NiceShoes
 

Category: 
Discipline: 
Style: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/68783/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/68783/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/68783/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/68783/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Oct. 22, 2017

Writer and director James Toback, who received an Oscar nomination for...

Sunday, Oct. 22, 2017

It was a spooky weekend at the box office for nearly everyone but Tyler...

Saturday, Oct. 21, 2017

The American Film Institute (AFI) announced the three Centerpiece Galas...

Friday, Oct. 20, 2017

The Television Academy has voted to begin disciplinary proceedings against...

Friday, Oct. 20, 2017

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown...

Friday, Oct. 20, 2017

DP Eric Robbins has joined Innovative Artists for representation in...

Recent SPW Releases

Friday, Oct. 20, 2017

To introduce their newest offering, Zing, maker of StikBot brand stop...

Thursday, Oct. 19, 2017

The Independent Filmmaker Project (IFP), the nation’s premier member...

Thursday, Oct. 19, 2017

Kerry Brougher, Director of the Academy Museum of Motion Pictures,...

Thursday, Oct. 19, 2017

Romain Quirot ’s short film, The Last Journey of the Enigmatic Paul W.R...

Thursday, Oct. 19, 2017

Cutters Studios Detroit ( http://www.cuttersstudios.com ) is very proud to...

Thursday, Oct. 19, 2017

The Meet the Press Film Festival in Collaboration with the American Film...

Top