Battery, the Los Angeles, Toronto and Chicago-based creative agency, delivers another round of visually innovative advertising for the Royal Bank of Canada. Airing in the U.S. on broadcast and digitally throughout 2022, and featuring Team RBC ambassador and professional golfer Dustin Johnson, the campaign draws strong parallels between DJ’s golf game and another high-stakes endeavor – wealth management.
SPW Credits
Brand: Royal Bank of Canada
Vice President, Brand Marketing: Shannon Cole, Director Brand Marketing: Mark Soder
WASSERMAN: Managing Director: Executive VP: Steve Marshman, Director, Experience: Adam Fiddler
Agency: Battery
Chief Executive Officer: Anson Sowby, Chief Creative Officer: Phil Khosid, Executive Creative Director: Scott Brown, Creative Director: Andy Lam, Creative Director: Joe Sgro, Head of Production: Stanton Hill, Executive Producer: Anthony Migliaccio, Brand Director: Zach Hill, Senior Producer (Post Production): Manuel Reta, Business Affairs: JR Associates, Business Affairs: Jennifer Ross
Production: Supply and Demand
Director: David Holm, Executive Producer / Founder: Tim Case, Executive Producer: Charleen Manca, Sr Head of Production: Nathan de la Rionda, Senior Producer: Ron Mohrhoff, Production Supervisor: Justin Towery, Asst Production Supervisor: Jose Javier Calvo
Editorial & Sound Design: Lewis Productions Inc.
Editor: Jason Eli Lewis, Sound Design: Jason Eli Lewis
Visual Effects, Finishing, & Color: Alter Ego
Executive Producer: Hilda Pereira, Producer: Andrew Tavares, Creative Director / Lead VFX Artist: David Whiteson, VFX Artist: Eric Perrella, Senior Colourist: Eric Whipp, Senior CG Artist: Mike Waldrum, Senior Motion Designer: Ed Deng, 'On Set' VFX Supervisor: Gizmo Rivera
Recording, Mixing & Sound Design: Formosa Group
Audio Engineer & Sound Designer: John Bolen, Asst. Audio Engineer: Brendan Gates & Noah Gomez, Executive Producer: Lauren Cascio
Music: Ashe & Spencer
Matt Locher, Exec Producer
ScreenWork Categories:Commercial
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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