Reebok's "Life Rolls On"
Madheart's Joshua Traywick directed "Life Rolls On" for Reebok. It tells the story of a paralyzed surfer who heads an organization that teaches people with spinal cord injuries to surf. Traywick has directed two spots for Reebok, both produced through Mofilm. The second spot features cancer survivors taking part in a 39-mile Avon Walk for Breast Cancer event.
Client: Reebok Production: MOFILM Director: Joshua Traywick Editor: Justin Fong Music: Keith Kenniff