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Radio Mercury Awards: Audiophoria

By

Logical Chaos
Friday, Apr. 4, 2014

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DDB New York CCO Matt Eastwood discusses the heretofore unknown condition, “Audiophoria," in a humorous spot for the 2014 Radio Mercury Awards Call For Entry.  

Filmed in his office for a laidback interview, Eastwood encourages creatives affected by Audiophoria to seek recognition by entering their radio spots and campaigns into the 2014 Radio Mercury Awards competition.  Inducements to enter include the $50,000 Best of Show prize and a giant check. 

Production company Logical Chaos carefully selected stock music and video, along with colorful titles, to evoke a classic late-night cable infomercial.  (Without using bathtubs, laughing couples, men named “Billy,” or blanket-pajama hybrids.)

Credits

Client: Radio Mercury Awards / Radio Advertising Bureau Production Company: Logical Chaos, Inc. Director/Editor: Kevin R. Frech, Producer: Wendolyn Frech, Featuring Matt Eastwood, Chief Creative Officer, DDB New York

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