Radio Mercury Awards: Audiophoria
DDB New York CCO Matt Eastwood discusses the heretofore unknown condition, “Audiophoria," in a humorous spot for the 2014 Radio Mercury Awards Call For Entry.
Filmed in his office for a laidback interview, Eastwood encourages creatives affected by Audiophoria to seek recognition by entering their radio spots and campaigns into the 2014 Radio Mercury Awards competition. Inducements to enter include the $50,000 Best of Show prize and a giant check.
Production company Logical Chaos carefully selected stock music and video, along with colorful titles, to evoke a classic late-night cable infomercial. (Without using bathtubs, laughing couples, men named “Billy,” or blanket-pajama hybrids.)
Client: Radio Mercury Awards / Radio Advertising Bureau Production Company: Logical Chaos, Inc. Director/Editor: Kevin R. Frech, Producer: Wendolyn Frech, Featuring Matt Eastwood, Chief Creative Officer, DDB New York