Saturday, June 23, 2018
You are here:

Qualcomm's “Prequel”

By

Right Word Media
Wednesday, Mar. 2, 2016

1477 views

Log in or register now!
The humor behind a new :60 spot for Qualcomm, “Prequel,” called for a very special song to make it work: Custom-made music and lyrics were a must, yet it still had to feel familiar. Agency Ogilvy & Mather turned to music house PULL and composer Mitch Davis to make it possible. 
 
In “Prequel,” a magical dragon soars above a major metropolis – but instead of breathing fire, he uses his powers to make people’s lives better. As he enhances a graffiti artist’s work, lifts a city bus over rush hour traffic and more, a breezy song evocative of a ‘50’s girl group elevates it all with the lyrics: “I've got a recipe/To make you smile at me/My mama passed it down to me as a child/I think I'll do a little cookin' tonight/With a little bit of magic/A little bit of dreamin'/A little bit of foolin' around.”
Credits
Client: Qualcomm
Project: “Prequel” 
 
Agency: Ogilvy & Mather, New York
ECD: Tommy Henvey
GCD: Terry Finley
Executive Producer: Patti McConnell
Associate Producer: Kelly Allen
Music Producer: Karl Westman
Sr. Business Manager: Camille Crenshaw
Executive Group Director: Adam Puchalsky 
Account Supervisor: Brian Lee
Account Executive: Alexandra Andrial
 
Production Co: The Corner Shop
Director: Peter Thwaites
EP: Anna Hashmi
Line Producer: Megan Moore
 
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
EP: Eve Kornblum
Producer: Jenny Greenfield
 
VFX: Framestore
EP: Dez Macleod-Veilleux
Sr. Producer: Nick Fraser
VFX Supervisor/3D Artist: James Dick
VFX Supervisor: Theo James 
 
Music: PULL
Composer: Mitch Davis
Executive Producer: Scott Brittingham
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Top