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Qualcomm's “Prequel”

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Right Word Media
Wednesday, Mar. 2, 2016

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The humor behind a new :60 spot for Qualcomm, “Prequel,” called for a very special song to make it work: Custom-made music and lyrics were a must, yet it still had to feel familiar. Agency Ogilvy & Mather turned to music house PULL and composer Mitch Davis to make it possible. 
 
In “Prequel,” a magical dragon soars above a major metropolis – but instead of breathing fire, he uses his powers to make people’s lives better. As he enhances a graffiti artist’s work, lifts a city bus over rush hour traffic and more, a breezy song evocative of a ‘50’s girl group elevates it all with the lyrics: “I've got a recipe/To make you smile at me/My mama passed it down to me as a child/I think I'll do a little cookin' tonight/With a little bit of magic/A little bit of dreamin'/A little bit of foolin' around.”
Credits
Client: Qualcomm
Project: “Prequel” 
 
Agency: Ogilvy & Mather, New York
ECD: Tommy Henvey
GCD: Terry Finley
Executive Producer: Patti McConnell
Associate Producer: Kelly Allen
Music Producer: Karl Westman
Sr. Business Manager: Camille Crenshaw
Executive Group Director: Adam Puchalsky 
Account Supervisor: Brian Lee
Account Executive: Alexandra Andrial
 
Production Co: The Corner Shop
Director: Peter Thwaites
EP: Anna Hashmi
Line Producer: Megan Moore
 
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
EP: Eve Kornblum
Producer: Jenny Greenfield
 
VFX: Framestore
EP: Dez Macleod-Veilleux
Sr. Producer: Nick Fraser
VFX Supervisor/3D Artist: James Dick
VFX Supervisor: Theo James 
 
Music: PULL
Composer: Mitch Davis
Executive Producer: Scott Brittingham
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