Friday, May 25, 2018
You are here:

Puma's "Ignite"


Tuesday, Mar. 10, 2015


Log in or register now!

The Mission has finished a new campaign for Puma Run, featuring Usain Bolt. In the :60, the camera tracks to find him on an moody stretch of seaside road in his native Kingston. As he transitions from walk, to jog, to blazing-fast run, something unexpected begins to happen when his pace hits its peak: with each of his foot strikes, the tread of his shoe starts to ignite the gravel beneath it in flinty bursts of spark and gas. Collaborating with JWT creatives (Twist/Warzin) and director Omri Cohen (Anonymous Content), The Mission's Creative Director, Rob Trent, was able to oversee the project from beginning to end.


Chief Creative Officer: Matt Eastwood
Executive Creatvie Director: Jon Zast
Executive Creative Director: Andy Carrigan
Creative Director: Taylor Twist
Creative Director: Mike Warzin
Head Of Production: Lisa Setten
Senior Producer: Kim Edwards
Music Producer: Paul Greco

Director: Omri Cohen
Managing Director: Eric Stern

EDITORIAL : Rock Paper Scissors NY
Editor: Dan DeWinter
Executive Producer: Eve Kornblum

VFX COMPANY: The Mission
Creative Director: Rob Trent
Managing Director: Michael Pardee
VFX Producer: Ryan Meredith
Animation Director: Piotr Karwas
VFX Coordinator: Kristina Thoegersen

END TAG: Haymaker VFX

Log in or register now!
Log in or register now!
Articles referring to this video:

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...