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Puma's "Ignite"

By

themissionstudio
Tuesday, Mar. 10, 2015

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The Mission has finished a new campaign for Puma Run, featuring Usain Bolt. In the :60, the camera tracks to find him on an moody stretch of seaside road in his native Kingston. As he transitions from walk, to jog, to blazing-fast run, something unexpected begins to happen when his pace hits its peak: with each of his foot strikes, the tread of his shoe starts to ignite the gravel beneath it in flinty bursts of spark and gas. Collaborating with JWT creatives (Twist/Warzin) and director Omri Cohen (Anonymous Content), The Mission's Creative Director, Rob Trent, was able to oversee the project from beginning to end.

Credits

AGENCY: JWT
Chief Creative Officer: Matt Eastwood
Executive Creatvie Director: Jon Zast
Executive Creative Director: Andy Carrigan
Creative Director: Taylor Twist
Creative Director: Mike Warzin
Head Of Production: Lisa Setten
Senior Producer: Kim Edwards
Music Producer: Paul Greco

PRODUCTION COMPANY: Anonymous Content
Director: Omri Cohen
Managing Director: Eric Stern

EDITORIAL : Rock Paper Scissors NY
Editor: Dan DeWinter
Executive Producer: Eve Kornblum

VFX COMPANY: The Mission
Creative Director: Rob Trent
Managing Director: Michael Pardee
VFX Producer: Ryan Meredith
Animation Director: Piotr Karwas
VFX Coordinator: Kristina Thoegersen

END TAG: Haymaker VFX

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