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Popeyes' "Louisiana Trios"

By

Lauren Haggard
Wednesday, Jun. 4, 2014

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Popeyes  wanted their brand ambassador Annie to have three times the impact in their latest campaign "Louisiana Trios."  How do you turn one spokesperson into three?   GSD&M's Mike Blair wrote the “Louisiana Trios” campaign to feature Annie (brilliantly played by Deidrie Henry) interacting side by side with two other Annies as they announce the latest offerings. Brian Buongiorno, Tone Visuals, Inc., went on set in New Orleans to help triplicate Annie. Mike wanted the scene to look seamless and natural, so Buongiorno advised against the traditional use of green-screen as separate passes in favor of shooting Annie with two stand-in actors.  This live interaction between three people enabled Deidrie to play off the other two Annies more realistically and maintain the correct eye line during the entire take. Brian utilized his experience as a VFX artist to collaborate with director Rocky Powell of RockHouse Films. 

SPW Credits

Agency: GSD&M:
Mike Blair, Copywriter: Erika McKay, Producer; Larry Walters, Art Director

Production Co: RockHouse Films
Rocky Powell , Director;  Sharon Reinschmiedt, Executive Producer; Steve Corie, Director of Photography

Post: Tone Visuals
Brian Buongiorno, Color and Finishing artist; Lauren (Haggard) Alvarez, Executive Producer

Editorial: Carve Editorial
Gavin Tatro, Editor;  Diane Porterfield, Producer
 

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