Pizzeti "The Committee"
A flawlessly attired businessman confronts an “international snack committee” over the contents of a snack food in a new spot for international food brand Chipita directed by Peter Dietrich. The smiling don confidently assures the committee chairman that his self-named product, Pizzeti, does indeed include real tomatoes and cheese, and ominously adds that the last man who questioned his integrity is “now learning to hit a hammer with his other hand.”
Peter Dietrich, who directs U.S. projects for A Common Thread, brings a sly sense of humor and sparkling production value to the piece. In fact, the spot has the look of a studio crime drama from the 1940s.
CLIENT: Chipita (Pizzeti)
TITLE: The Committee
AGENCY: Black Cherry.
Christos Kerassiotis, Executive Creative Director; Stamatis Athanassoulas, Executive Producer.
DIRECTOR: Peter Dietrich (Dietrich is represented in the U.S. by A Common Thread.)
Stamatis Athanassoulas and Paco Karabas, Producers; Jon Gaute Espevold, Director of Photography.
POST: Digital Straik, Topcut Modiano
MUSIC: Klaus Lehr