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Panasonic Toughpad "Generation Tough"


Wednesday, Dec. 2, 2015


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Directed by the team of Mortimer Jones through Wondersmith for advertising agency Sigma Group, "Generation Tough" features scores of hard-working professionals putting Panasonic's Toughpad to use in countless situations and locations. To learn more about the Panasonic Toughpad, please visit

Spot Name: Panasonic Toughpad "Generation Tough"
Running Time: :100
Debut Date: Sep. 15, 2015
Film Locations: In and around Hawaii's Big Island and Oahu.
Main Toolset: ARRI Alexa with Zeiss master prime lenses for principal photography, Sony FS7 for B-camera and Panasonic GH4 for drone footage; Adobe Premiere for editing; and Adobe After Effects for VFX clean-up.
Client: Panasonic
Agency: Sigma Group
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Art Director: Christie McPartlan
Copywriter: Dmitri Vallis
Senior Account Director: Diane deCastro
Production Company: Wondersmith
Directing Team: Mortimer Jones (Chris Walldorf/Adam Stone)
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
Location Manager: Jim Triplett
Music/Sound Design: Chris Walldorf
Casting Directors: Rachel Sutton (Hawaii), Dowd Roman (Los Angeles)
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