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Panasonic Toughbook 54 "Celebratory Burnout"


Friday, May. 22, 2015


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Directed by the team of Mortimer Jones through Wondersmith for advertising agency Sigma Group, the spot entitled "Celebratory Burnout" shows Four-time NASCAR champion Jeff Gordon's No. 24 car taking the checkered flag and then performing a signature burnout on the track. A Toughbook 54 is shown being put to use by the crewmembers in their work and in their victory celebration.


Spot Name: Panasonic Toughbook 54 "Celebratory Burnout"
Running Time: :30

Main Toolset: ARRI Amiras for principal photography, Blackmagic Cinema Cameras used for dashboard cams, Panasonic Lumix DMC-GH4 used for drone shots; Apple’s Final Cut Pro for editing; and Adobe After Effects for VFX clean-up and compositing.

Client: Panasonic

Agency: Sigma Group
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Account Executive: Kelly Mastrojohn

Production Company: Wondersmith
Directors: Mortimer Jones
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
VFX Lead: Byron Nash

Final Color: Color Collective NY
Colorist: Alex Bickel

Music Composers: Chris Walldorf, Patrick Boyd

Principal On-Camera Talent: Jeff Gordon

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