Pa’lante, director Krisitan Mercado’s riveting short film exploring the struggles of working-class Puerto Ricans in the aftermath of Hurricane Maria, won the Jury Award for Music Videos at the recently concluded SXSW Film Festival in Austin. Based on the song of the same name by the band Hurray for the Riff Raff, Pa’lante was a decided underdog as one of 20 finalists for the award, beating out films from several chart-topping artists, including Childish Gambino’s This is America, Anderson .Paak’s Bubblin’ and Kaskade’s Tight.
SPW Credits
Music: ATO Records
Song by: Alynda Mariposa Segarra
Director: Kristian Mercado Figueroa
Talent: Mela Murder (Milagros), Kareem Savinon (Manuel), Amethyst (Baby Linda), Kylie B (Maria).
DOP: Rudolf Costin
Edit: EDITBAR. Michael Reuter, Editor.
Story: Kristian Mercado Figueroa.
Director Rep: Reprobates, Doug Klinger.
Production: BabyPanther, Andrew Nisinson and Avtar Khalsa, Executive Producers; Yanira Figueroa Velรกzquez, Matthew Glueckert and Luis E. Mendez; Producers; Tiffany Stephens, Assistant Director/Story Supervisor; Luis Mendez, Locations; Christina Morales, Casting Director; Daniel Maldonado, Driver; Nora Cruz, Event Organizer; Balois Cora, Emily Iraola, Francheska Figueroa and Maria Justiniano, Additional Locations; Felipe Figueroa Jr., Puerto Rico Prep; Peter Roman; DIT; Tony Colon, Additional Housing; Jose Chamorro, Hispanic Federation; Club Raul Reyes, El Nuevo Caribe Democratic; Alex Mercado and Jabreel Shakir, Pas; Dennis Febo, Street Casting; Ali, Abel, Street Casting; Paige Campbell, Hair and Makeup; Ramona Todoca, Art Director; Ionut Radulescu, Type Design.
Post: The Mill. Josh Bohoskey, Colorist.
Sound: Sound Lounge, Pete Crimi, Sound Designer, Mixer
Rentals: Flug. Kristine Guzman.
Aerials: Drone Dogs. Su-Jeng Sang, Drone Operator; Gilberto Cruz, Drone Gimbal Operator.
Thanks: Comunidad La Perla, Case De Poeta Luis Pales Matos, Guayama, Gaby’s Restaurant, Arroyo, Residencial Las Margaritas, Municipio De Arroyo, Barrio Yaurel, Municipio De Maunabo, Municipio De Patillas, Municipio De San Juan
Special Thanks: Jose Enrique Segarra, The Community of Spanish Harlem El Barrio NY, The City of Newark NJ, The Young Lords Party, The Figueroa Family, Ineabell Figueroa, Yanira Figueroa Velรกzquez, Eveny Padilla, Juanita Velรกzquez, Jennifer R. Colรณn, Yolanda Figueroa, The Sand and Sea Restaurant In Cayey Rey and Irelsa, La Perla y su bella gente,
Yashira en Impactรณ la Perla con Coco y la comunidad, Don Benny el Frutero, Milk Burger & Erik Mayor.
Filmed on Location, New York, New Jersey, Puerto Rico
ScreenWork Categories:Music Video
Discipline:Sound Mixing
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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