Caruso Company director Doug Walker captured moving portraits for five “essential” workers for a new media campaign on behalf of Stephen Curry’s OXIGEN Water. Conceived by Erich & Kallman, the short films feature a teacher, nurse, flight attendant, journalist and transit worker, each describing their real-life experiences as frontline workers in the face of covid-19. In Allyson’s name, OXIGEN will be donating to 3Crosses Church in Castro Valley, CA (3crosses.org/), which supports neighborhoods through mental health, food pantries, and financial hardship assistance.
SPW CreditsClient: OXIGEN | Agency: Erich & Kallman. Eric Kallman, Chief Creative Officer; Steven Erich, President; Olivia Baker, Head of Production; Sofia Aguilar, Associate Producer; Stacie Larsen, Art Director; Allie Carr, Copywriter; Laura Miley, Account Director. Production: Caruso Company. Doug Walker, Director; Robert Caruso, Executive Producer; Brian Benson, Producer; Norman Bonney, Director of Photography; Tom Yaniv, Motion Design. | Post: 1606 Studios. Brian Lagerhausen, Connor McDonald, Doug Walker, Editors. | Mix: M Squared. Mark Pitchford, Mixer. | Music: Butter Music, Asche & Spencer, Unseen Music
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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