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Organic Valley's "The Brononymous Hotline - Help us #SavetheBros"


Wednesday, Aug. 19, 2015


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In a follow-up to its hit “Save the Bros” campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline,” an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.


AGENCY: Humanaut
LAUNCH DATE: 8/18/2015
CLIENT NAME: Organic Valley
PRODUCT: Organic Fuel
CAMPAIGN TITLE: The Brononymous Hotline

Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Strategy: Andrew Clark
Account Director: Elizabeth Cates
Copywriter: Andrew Ure / David Littlejohn
Art Director: Matt Denyer / Daniel Edelman
Senior Designer: Stephanie Gelabert
Creative Intern: Sam Hazelfeldt

Production Company: Fancy Rhino, Chattanooga, Tn
Director: Daniel Jacobs
Producer: Katie Nelson / Ivannah Flores
Director of Photography: Phil Dillon
Photographer: Jaime Smialek / John Goodridge / Cooper Winterson
Editor: Colin Loughlin / Tyler Beasley
Colorist: Andrew Aldridge
Production Designer: Chad Harris

Music Company: Skypunch Studios, Chattanooga Tn
Composer: Carl Cadwell

Media Partner: Redwood, Inc.

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