Ohio Lottery "Just Right"

By

Shelby Sexton

3185 views

Log in or register now!

The classic story of “Goldilocks and the Three Bears” is getting an update, thanks to commercial director Vance Malone and the Ohio Lottery.  Cincinatti-based production house Lightborne joined forces with Wild Plum out of Venice, CA for the director’s latest project, “Just Right.”  The team at Northlich, including Executive Creative Director Jason Schmall, Group Creative Director Dan Rapp, Associate Creative Director/Art Director Brian Nelson, Senior Copywriter Terry Dillon, and Director of Broadcast Production Diane Frederick collaborated with Malone to face the challenge of making their version of this fairy tale distinct in its originality, yet still recognizable as the classic story. With an exciting playing field at their disposal, the group hit the ground running.

SPW Credits

Client: Ohio Lottery;
Director of Marketing - Sandy Lesko Mounts
Marketing Manager - Tom Ackerman

Agency: Northlich, Cincinnati, Ohio;
ECD - Jason Schmall
Group CD - Dan Rapp
Dir. of Broadcast Production - Diane Frederick
ACD / Art Director - Brian Nelson
Senior Copywriter - Terry Dillon
Account Director - Meredith Ferguson
Account Manager - Asheley Davis

Production / Post Production: Lightborne Studios / Wild Plum;
Director - Vance Malone
Executive Producer - Scott Durban & Shelby Sexton
Line Producer - Jane Lester
Production Manager - Riann wiggins
1st AD - Tim Harris
DP - Jeremy Benning
Production Designer - Rob Gray
On-Line Editor - Nate Clark
Colorist - Brandon Kraemer
Sound Designer - Ryan Limke

Talent: Allison Gingerich

Category: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/54083/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/54083/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/54083/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/54083/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!
Articles referring to this video:

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, CharlieUniformTango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles